Official intake is open — applications remain open 2026–2027 cohort Submit my application Late applications accepted: join the current cohort Contact us 16 specialities · 3 cohorts since 2025 · guaranteed company internship Browse programmes
CQP Digital technology 1 Year

Digital Marketing & E-commerce

Run social media, advertising and online sales campaigns that generate measurable leads.

Duration1 Year
CertificationCQP
Entry levelBaccalaureate / GCE A Level
Tuition175 000 FCFA

Skills you will master

Official curriculum wording — kept in French. Ask our counsellors for a full English outline.

  • Élaboration de stratégies de communication digitale sur les réseaux sociaux
  • Gestion et optimisation de campagnes publicitaires (Facebook Ads, Google Ads)
  • Création et animation de boutiques e-commerce (Shopify, WooCommerce)
  • Analyse des performances par les indicateurs clés (Google Analytics)

Career paths

Official curriculum wording — kept in French. Ask our counsellors for a full English outline.

Social Media Manager / Community Manager Spécialiste E-commerce & Acquisition digitale Consultant en marketing digital Responsable de publicité en ligne

Modules & hours · 13 modules · 790 h

Module Semester Hours
Français Professionnel GEN-101 Semester 1 30 h
Anglais Professionnel GEN-102 Semester 1 40 h
Vie Sociale, Éthique & Législation GEN-103 Semester 1 30 h
Fondamentaux du Marketing Digital MKT-201 Semester 1 60 h
Social Media & Community Management MKT-202 Semester 1 80 h
Copywriting & Rédaction Web MKT-203 Semester 1 70 h
Création Graphique & Identité Visuelle MKT-204 Semester 1 80 h
Vidéo Marketing & Mobile Content MKT-205 Semester 1 60 h
Architecture E-Commerce & Plateformes MKT-301 Semester 1 80 h
Stratégies E-Commerce, Vente & Logistique MKT-302 Semester 1 70 h
Publicité Digitale (Social Ads & Google Ads) MKT-303 Semester 1 80 h
Entrepreneurship GEN-105 Semester 2 40 h
SEO, Emailing, CRM & Analytics MKT-304 Semester 2 70 h

Full module sheets (objectives, content, assessment) are available in the student portal.

Admission requirements

  • Certificat de Qualification Professionnelle
  • Entry level : Baccalaureate / GCE A Level
  • ID card, 4 4×4 photos and last diploma
  • Motivation interview if needed
In the same field

Digital technology

DQP 1 Year

IT Maintenance

Diagnose, repair and maintain desktop and laptop fleets, operating systems and data.

  • Digital technology
  • 175 000 FCFA
Documents · Digital Marketing & E-commerce

Download the documents

The programme sheet covers skills, modules, tuition and entry requirements.